With a love of nature and a flair for true California style, Carolyn & Ian found the perfect home for their wedding at among the ancient Orange Groves of the Los Angeles Arboretum. While they knew they wanted to reference the history and tradition of the venue, they also wanted their stationery suite to look fresh and modern.
After meeting with the couple, Jay and Shannon Doronio of Parallelogram took a visit to the venue, and sourced imagery from the Arboretum's extensive library of botanical illustration, and then constructed a geometric pattern inspired by the lace elements of Carolyn's dress. The next step in their process was to create a style guide using the botanical illustrations, pattern, color story and a typographic palette blending a modern san serif with a classic serif typeface. With the complete style guide in hand, they had the makings of a beautiful stationery suite, as well as a beautiful event.
Carolyn and Ian were able to use the style guide to choose the various decorative elements that made up their wedding day. Table linens, lace accents and bountiful citrus fruits were matched to the style guide, creating a cohesive look that tied the stationery suite to the wedding environment itself. To push the connection between the printed elements and the actual event even further, custom paper featuring Carolyn's dress lace pattern was used for envelope liners as well as table numbers and guest favors.
By using a process that reached beyond the world of known wedding design and pulling inspiration from various sources, Parallelogram was able to manifest Carolyn and Ian's personal wedding story into beautiful bespoke stationery, design objects, day-of design elements.
The event and stationery suite were documented beautifully by photographer Alex Rapada.