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The Aisle Planner Experience & Aisle Planner Base Camp 

NOVEMBER 9-10, 2021 | WEDDING MBA

Take your business to new heights at Wedding MBA this fall at the Aisle Planner Base Camp and The Aisle Planner Experience!

Now that weddings and events are back, take a moment to gather and connect with our team and your fellow pros at the AP Base Camp booth on Tuesday, November 9th, and Wednesday, November 10th. We’ll be hosting campfire sessions and activities throughout the show so you can get the hands-on training, demos, and support you need from our team.

We know your tools are the base of your business, so we’re excited to bring back AP|EX, our premier educational event, at the show on Tuesday, November 9th. We're partnering with some of our industry's brightest minds to help you foster community; elevate your business practices; and take full advantage of Aisle Planner's suite of marketing, sales, and project management tools. This year AP|EX  will be conveniently located inside the Las Vegas Convention Center alongside all of the other seminars!

AP|EX and our Campfire Sessions are both free with your Wedding MBA ticket and do not require pre-registration—all you have to do is show up! If you haven't purchased your ticket to Wedding MBA yet, use the code APLANNER to get $20 off your ticket through November 7th.

Join us at Wedding MBA to get the guidance and support you need to navigate your professional journey. Where you go from there is up to you, but we’re here for you every step of the way. See you in Vegas, Aisle Planners!

 

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AP|EX Schedule

TUESDAY, NOVEMBER 9, 2021  |  9:00 A.M. - 4:00 P.M.  |  HAWTHORNE ROOM 

 

9:00 A.M. 

HOW TO ATTRACT YOUR IDEAL CLIENTS LIKE A MAGNET

Heidi Thompson, Founder, Evolve Your Wedding Business

There are countless ways to market your business, but how do you do it in a way that attracts your ideal clients to you like a magnet? Join best-selling author of Clone Your Best Clients and Evolve Your Wedding Business founder, Heidi Thompson, to learn exactly how to attract your ideal clients and how to apply it to any marketing activity you do in your business using Aisle Planner and beyond!

 

10:00 A.M.

WEDDINGS WITH A PURPOSE: THE WEDDING BOOM, YOUR BUSINESS, & AN OPPORTUNITY TO CHANGE THE WORLD

Clay Dunn, CEO, VOW for Girls

The wedding boom has arrived, and with it, the opportunity for wedding professionals to work smarter not harder to book more clients. Gen Z and millennials are increasingly becoming more socially conscious, and they expect the businesses they support to be so as well. That means there’s never been a better time to support a social cause with your business. Not only can you add more meaning to your events and create positive social change, but you can simultaneously do good for your bottom line. Join VOW for Girls CEO Clay Dunn as he discusses recent research and trends behind purpose and profits, and how wedding professionals can incorporate both into their businesses.

 

11:00 A.M.

BOOM-PROOFING YOUR WEDDING BUSINESS: BUILDING STRESS-FREE INQUIRY SYSTEMS THAT TURN LEADS INTO LOVING CLIENTS

Skylar Caitlin, Houston Team Director, Chancey Charm Weddings

Are you feeling the wedding boom stress? Many of us are busier than ever, and with engagement season right around the corner, it’s time to show that sense of overwhelm who's boss! Join Skylar Caitlin of Chancy Charm Weddings as she walks you through how to create a strategic & streamlined approach to your inquiry systems using Aisle Planner that will save you time, put the right staff in place, and empower them with the information and tools they need to kick off the client experience on the right foot.

 

12:00 P.M.

DIVERSITY, EQUITY, & INCLUSION FOR WEDDING PROFESSIONALS

Terrica, Fausto Pifferrer, Brian Green, & Kirsten Palladino

Alongside the rest of the world, the wedding industry has been making strides toward becoming a more diverse, equitable, and inclusive community. However, there is still a lot of work to be done. Join Brian Green of By BrianGreen and the National Society of Black Wedding & Event Professionals, Terrica of Cocktails & Details and Hustle & Co., Fausto Pifferrer of Blue Elephant Events & Catering, and Kirsten Palladino of Equally Wed and Equally Wed Pro for a conversation about how we can continue to diversify our industry and be more inclusive business owners. 

 

1:00 P.M.

ALL ABOARD THE "YOU" TRAIN: CLIENT EXPERIENCES THAT WILL LEAVE THEM WANTING MORE

Terrica, Founder, Cocktails & Details and Hustle & Co.

You’ve worked so hard to develop your brand and service collections, but how do you maintain that excitement that you and your client had during the sales process? Join Terrica of Cocktails & Details and Hustle & Co. as she dives deeper into why client experiences are important beyond the sales phase, how their experience validates their decision to book you, how to elevate your Aisle Planner onboarding process, and how it all leaves them wanting more.

 

2:00 P.M.

 PLAN. MANAGE. EXECUTE. MASTERING & BECOMING A GO-TO WEDDING PLANNER IN YOUR MARKET

Irene Tyndale, Founder, Irene Tyndale Events

Being a successful wedding planner is more than a pretty website, logo, and photos. It's our responsibility to know it all when hired to plan, manage, and execute events for our clients. There is so much focus on marketing, sales, booking, and systems, that we forget how to service our clients. The way we service our clients and execute weddings is one of the best marketing strategies we can do for our business. Join Irene Tyndale of Irene Tyndale Events to learn how to master client service using Aisle Planner’s tools and more, and how to become the go-to wedding planner in your market in doing so. 

 

3:00 P.M.

THE POWER OF USING AISLE PLANNER TO GROW YOUR TEAM & PROVIDE A COHESIVE CLIENT EXPERIENCE

Sarah Chancy, Founder, Chancy Charm Weddings

Whether we're in a crazy wedding boom or steady business bliss, building and supporting a team of the right size and the right people is critical to achieving the sustainable, successful business of your dreams. With the experience of an ever-expanding enterprise including a national planning team of 30 pros worldwide, Sarah Chancey of Chancy Charm Weddings shares key insights into the process of finding the right teammates and setting both them and her business up for success with Aisle Planner. 

 

AP Base Camp Schedule

Join the Aisle Planner team at our booth for AP Base Camp! We're hosting daily Campfire Sessions throughout the show, where you can sit down with our team to get the support you need for your professional journey ahead. Get expert insights, practical tips, and how-to demos for specific AP Tools and discover exactly how you can use these tools to their fullest potential!

 

TUESDAY, NOVEMBER 9, 2021  |  12:00 P.M. - 6:00 P.M.  |  BOOTH 7905 

 

1:00 P.M. - 1:30 P.M. 

CAMPFIRE SESSION: AN INTRO TO LAYOUTS & SEATING

The cohesive Layouts & Seating Tool allows you to integrate the guest list with your layouts. Learn how to upload venue floor plans, arrange the layout, and seat guests all in one place! 

2:00 P.M. - 2:30 P.M. 

CAMPFIRE SESSION: GUEST LIST 101 

With our Guest Manager Tool, you and your clients can easily build their guest list, track RSVPs, plug guests into seating charts, and so much more! Learn how to utilize this tool to its fullest potential.

3:00 P.M. - 3:30 P.M. 

CAMPFIRE SESSION: CUSTOM BRANDING 101 

Aisle Planner’s Branding Center empowers you to build beautiful brand consistency. From your client login and documents to your templates and email communication, you'll learn how to create a seamless and fully branded experience from start to finish!

4:30 P.M. - 5:30 P.M.  

MACRAME WORKSHOP: TYING THE KNOT WITH AISLE PLANNER

Get ready for a good time! It's been a while since we could all get together, so we're celebrating with some macramé and mingling! We'll be teaching you how to make a beautiful macramé keychain while you connect with your friends and fellow pros.

 

WEDNESDAY, NOVEMBER 10, 2021  |  10:00 A.M. - 4:00 P.M.  |  BOOTH 7905 

 

11:00 A.M. - 11:30 A.M.

CAMPFIRE SESSION: LEADS MANAGER 101 

Our lead management tools take the complication out of capturing and tracking your leads, documenting your processes, and managing every detail of your clients and their events. We'll show you how to make this tool work for you so you can optimize your booking process from first contact to final contract.

12:00 P.M. - 12:30 P.M.

CAMPFIRE SESSION: CLIENT ONBOARDING 101 

Client onboarding into Aisle Planner is an essential part of client experience! Join us to get insider tips on how to easily and efficiently onboard your clients into AP.

1:00 P.M. - 1:30 P.M.  

CAMPFIRE SESSION: MARKETING TOOLS 101

Give your business a marketing boost with our built-in Submissions Tool and a business listing in The Aisle Guide Marketplace. We'll show you how to use our marketing tools to share your insights, submit your best work, and connect with potential customers looking to build the perfect team for their dream event.

2:00 P.M. - 2:30 P.M.  

CAMPFIRE SESSION: AN INTIMATE DISCUSSION ABOUT DE&I

Sit down with members of our AP|EX DE&I panel to continue the conversation, ask questions, and discuss actionable takeaways for how you can create change in your community and the industry.

 
 
 
 
 

The Aisle Planner Experience Speakers

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