Adapting for Growth & Doing Greater Things for Our Community

Adapting for Growth & Doing Greater Things for Our Community
August 25, 2020

Despite the impacts the global pandemic has had on the weddings and special events industry, it’s shone a bright light on the power of technology to enable every professional to react, maintain momentum, uphold client trust, stay connected, and prepare themselves and their businesses for the future. As we lay out our strategic plan for Aisle Planner over the next few years, we’ve reorganized our leadership to strengthen our foundation, support our community with the solutions they need, and fulfill our mission of being a part of every wedding, everywhere, every day.

Christina Farrow


Aisle Planner’s co-founder and visionary, Christina Farrow, has been named Chief Product Officer. In this position, she’ll be able to apply 100% of her focus on the brand, design, functionality, and user experience within Aisle Planner. As our community of event professionals expands across all segments of the industry, this concentration will assure we’re building the right tools, interfaces, and integrations that enable every event creative to run their companies efficiently and effectively.

Trevor Wessman-Lavelle


Trevor Wessman-Lavelle has been promoted from Vice President, Sales & Marketing, to President. While continuing to lead and empower the sales, customer support, and marketing teams, he’ll take on a greater range of responsibilities within our administrative operations. Additionally, he’ll work hand in hand with the executive team to ensure the input from our community continues to be heard, translated through our strategic plan, and implemented as the new features, improvements, and the experience they expect from Aisle Planner.

As a technology business and brand leader in our industry, and as a partner you continue to inspire with your creativity, resilience, and grit, these changes reinforce our promise to you:

  • To build the most powerful software platform for every event pro to manage their businesses, connect with their clients, teams, and partners, and manage every project and event down to the very last detail.
  • To lead our industry with innovation and empathy.
  • To vigilantly advocate for the professional community we come from, and will always be a part of.

We’re looking forward to taking the next steps of this amazing journey, hand in hand with you—our community—and doing it all #withloveforlove.


All photos courtesy of Stetten Wilson


About the Author

Aisle Planner Editorial Team
Aisle Planner Editorial Team
The Aisle Planner Editorial Team is a collective of creative writers, editors, and former event pros who obsess over weddings and special events—and the businesses behind them! Drawn to the details of their design and extravagant charm of their creativity, our team provides intelligent and straightforward articles with insights, practical tips, and expert guidance in putting Aisle Planner's "Power of One" behind your business. ...