The Importance of Online Reviews

The Importance of Online Reviews and How AP Makes it Easy
October 03, 2019
It’s almost that time of year! The trees are changing colors, the air is crisp, and proposals are being meticulously planned as we speak. Engagement season begins in late November and goes all the way up until Valentine’s Day. As you prepare for this engagement season, let’s talk about all things reviews.  As humans, we are easily swayed by what others think and say. And boy do we care about what others have to say when we're interested in a service or product. Let’s face it, we all live by reviews, and this is no exception for couples looking for wedding professionals to assist them during their big day. Before committing to anything, the first thing most people do is check the star ratings and reviews that others have made. Rightfully so, reviews are a crucial part of marketing in this digital age and what you have to offer is instantly accessible to future clients. Make this year's engagement season the best one yet with these three tips for making the most of your reviews!


Build a Relationship

First things first, why even bother with reviews? The whole point of having your services reviewed is not only to increase your booking rates but to fortify a network and loyalty with the couples you work with. That should always be your priority and the rest will come. Give your clients a voice by fostering a relationship with them via online reviews. Couples appreciate being considered and heard. By initiating the review process, you are showing them that you care about their experience and that you are actively working to better accommodate all of your couples.

Quality Over Perfection

Although we recognize the importance of reviews and the impact they can have on the trajectory of your business, we are also here to tell you that it’s not all about 5 star ratings! There is no such thing as perfection and that’s the beauty of it. You have a special set of talents and valuable services that people want. Reviews simply highlight what you already have. Don’t fixate on why you got 4 stars instead of 5. No one gets 5 stars! Everything could have gone to the tee, but the truth of the matter is that people are more inclined to rate 4 stars even if they are extremely happy with your services. That’s just the nature of business. There’s always room for growth and improvement. Instead, you should focus on doing what you’re passionate about and continue to do what you do best. The happiness that your work brings you is worth more than a review. Celebrate the victories and keep moving forward!



Marketing Yourself and Gaining Visibility

Get the conversation started! Reviews help you improve your ratings on search engines like Google and Yahoo. The more people that are talking about you, the easier you will be to find. 



About the Author

Aisle Planner Editorial Team
Aisle Planner Editorial Team
The Aisle Planner Editorial Team is a collective of creative writers, editors, and former event pros who obsess over weddings and special events—and the businesses behind them! Drawn to refined details, design, and creativity, our team provides intelligent and straightforward articles with insights, practical tips, and expert guidance in putting Aisle Planner's "Power of One" behind your business.