Letter from the Founder: Celebrating our Community

Three women holding balloons in white and silver clothes
December 30, 2021

As the year comes to an end, we would like to thank you from the bottom of our hearts for another amazing year together. Time and time again we’re reminded of the reason why we started doing what we do—you. Your passion continually inspires us to pave the way with technology and seamless design. You are at the center of our relentless drive to deliver the “Power of One.” The holidays and the precipice of a new year signify union and reflection. It’s a time when we not only focus on what we plan to improve in the new year but also look back to appreciate how far we've come. 

Here at Aisle Planner, we had a year to remember! This was a period of pivotal change for our company. The impacts of the pandemic inevitably shifted some of our goals and plans over the past two years. Like so many of you though, we pivoted, refocused, and pressed on to make sure we could support you as you navigated through every challenge. With the mission to better serve our community of wedding and event professionals, we expanded our team. We’ve been diligently enhancing the functionality of our tools and the performance of our platform to enhance your user experience. We celebrated the one-year anniversary of our Diversity, Equity, and Inclusion Committee—together we’re striving to create a more equal, inclusive, and sustainable industry. We had another successful, empowering AP|EX event at Wedding MBA. We gave The Aisle Guide a beautiful new home to inspire and connect your next clients with you. We announced The Aisle magazine, The Aisle Guide’s modern and curated print publication for today’s wedding consumer, coming January 2022. And, we joined the Fullsteam family of companies, which will allow us to bring all of our long-term goals to fruition—to build the most beautiful and powerful online platform that fosters creativity, encourages collaboration, and boosts productivity so you can build a better business. From expanded automations and more powerful lead management functionality to broader communications and performance improvement, we’ve got big expectations for ourselves in 2022.

You’ve been with us every step of the way, and we are so grateful to be right by your side. We’re proud of the community we serve: the creative and talented pros that are building successful businesses, delivering extraordinary experiences, and changing the wedding industry and the world for the better along the way. It brings us immense joy to see our tools helping you reach your fullest potential. You leave us in complete awe with your work, and we’re dedicated to using our platform to continue to advocate for, support, and highlight you.

These past two years have been unprecedented and very difficult for our industry and the world at large, but it’s through a strong community that we continue to stand. Today, we honor and celebrate you and your business! Thank you for letting us be a part of your journey—it’s our greatest pleasure. We’re sending you love and well wishes this holiday season. We can’t wait for you to see what we have in store for the new year!



About the Author

Headshot of Aisle Planner founder, Christina Farrow
Christina Farrow
Aisle Planner, Founder & Chief Product Officer
As Aisle Planner's Founder and Chief Product Officer, Christina Farrow spends her days dreaming up ways to empower wedding professionals to lead more balanced (and more organized) lives. She loves few things more than her toes in the sand, a glass of Prosecco, and the promise of a great adventure with hubby, daughter and Caucasian Shepherd pup by her side.