Chances are, that as a busy wedding and event professional, you're so busy planning and managing the day of the event that you rarely look at how well your marketing efforts are working. Until, of course, it's too late and the emails stop coming in! Here are some simple tips to help you see how your marketing efforts are working and how they can be improved upon to benefit the future of your business. These simple calculations can tell you several things. Firstly, it'll tell you the number of leads that are coming in through any given portal where you advertise. A low number may mean that stream is not producing enough traffic for what you're investing. However, this could be because of your current processes! Your next steps should be looking at your listing, your response time, the information you share when someone reaches out, how you come across on the phone, or even how you conduct your face to face meetings. Learn what areas can be improved upon to help benefit the future of your business!